Top Factors That Has Led To The Rapid Growth Of African Fashion
The traditional African clothes that most Africans do wear is what is termed as the African fashion. But with interaction with western countries, the designers employed the different design ideas to the traditional clothing making them smarter. This is the short history of the African wear.
Recently, the African fashion industry has had a very high growth rate in its economy. This has been advantageous to the general African economy since tis sector has made it grow too. This is a big change since for the last few years, the African economy has been so dependent on the manufacturing sector for its success.
This has raised questions why this industry is growing too rapidly. The reason, why I wrote this article, is to give out the reasons that have influenced its growth.
Media has played a big role in the growth of African fashion industry by advertising the African fashion designs. This in return attracted the attention of people into the fashion globally. In return, the interest of the greatest people and celebrities was tuned into this African fashion. This in return has made the industry so popular hence more customers have been created and this has led to its growth.
The industry has grown rapidly due to the high population in Africa. The population creates a big market for the African outfits and as a result, its prosperity. Also the youth population in Africa has influence in the growth of the African fashion industry. This has made the Africans designers to enjoy more profits due to high demand. The creativity of the designers has also led to more attraction to the African fashion.
African fashion is ever growing due to the rapid growth of middle-class American population. This is because the people with the disposable income are the Main target of the African fashion. Sometimes back in US, most people in the middle class could only try to get the basic needs. The poverty in the middle class led to poor growing economy of the African fashion
Also, the fast movement of this industry helps it to develop rapidly. Since the African economy does not include the African continent, fewer people o come as investors in Africa. It reactions help in the mix of ideas hence the designs that are made do have other different cultures. This has created unique designs in African fashion with different distinct colors and prints. This has made the African fashion industry to grow rapidly.
The above are the top reasons that has made the economy of African fashion rise rapidly. Ankara and the kente are the best known African fashions. You can have different fashions of African wears that may include church wears and official wears.