Each year presents a perfect moment to appreciate your clients and employees. You could choose Christmas, birthdays, Thanksgiving, Easter, employees’ week, customer service week, and so on. Gifts send a message of gratitude to your clients and employees for all that they do and show them that you value them. However, there are certain guidelines that you ought to follow to prevent sending the wrong message with your gift. They are:
Displaying favoritism when gifting your employees is wrong. It indicates that some of them are superior to others, and this can affect their performance unfavorably. Make sure that the gifts are like and if they have to differ, their value should be in the same range.
While uniformity is important when gifting employees, it doesn’t have to apply to your clients. Giving them a gift that is in line with their preferences can help to give them a gift that makes a lasting impression because the gift will feel personal.
Unique and specialized gifts can make your clients feel special. Putting a mark of them on the gift is a sure way to cheer them up.
Do not be tempted to choose gifts which are too personal to a person’s personal taste and habits like a cigarette box, bar set, etc. unless you are certain that they would be thrilled to receive them. Maintain your gifts neutral and unisex.
Always remember that people are of different orientation and a type of gift that is acceptable in your region might not be received the same way by people of different backgrounds. For instance, wine is guaranteed to please as a gift in Western countries, but is just acceptable to those who love wine in the East.
Note that, some gifts create an instant connection and work all the time. They are classic and include a box of chocolate, assorted sweets, fruit basket, etc.
Always make sure that your gifts are of excellent quality, especially when giving them to your clients. Giving poor quality gifts can make them think that you do not care about quality and that can harm your business.
Always remove the price tag of your gift, regardless of its cost. Let the person find out the value of your gift by themselves if they are interested.
When you need to give multiple gifts at once, search for deals that can help you save money. Work with companies that produce the kind of items you wish to give.
The way a gift looks is critical. It usually is the first thing that strikes the eyes of those whom you offer the gift to. Make sure you package and present your gift excellently.